Content by Carter (CBC) is a provider of strategic advice and content creation and execution for public and private organizations both large and small. CBC works directly with our clients' top leadership to clearly understand their strategic business goals, organizational objectives and desired outcomes, and then develops the messaging and content to provide a pathway to success. CBC works with clients to assess their existing assets, determine the most effective messaging and content distribution media, developing measurable plans of action. We then execute those plans.
We’re writers. If you need compelling content, we’ll create and deliver it. From press releases and blog entries to one-pagers and social media posts, we keep your end goal in mind while generating fresh, targeted content.
Media & Public Relations
Relevant messaging defines how you will be perceived by those you hope to reach. We’ll leverage our relationships within traditional and new media to share your story in the right way with the right people. We’ll also help you build new relationships important to achieving your strategic goals.
Business communications have a language of their own. Employees, customers, shareholders and community leaders form their first impressions by the way you describe yourself, your culture and your operations. Let us help ensure that impression is a positive one.
Speaking Opportunities & Awards
Often the best ways for prospects and stakeholders to learn about what you do is to communicate the message directly. Conference panels, speaking opportunities and industry awards provide tangible benefits to build your brand and showcase the accomplishments of your team. We’ll position you in front of new audiences to introduce your brand.
Public Affairs & Issue Advocacy
Issue advocacy is all about education and engagement. We drive public opinion by helping you to educate voters, customers, and constituents on what your issue means to them. We also help you to engage government stakeholders, legislators and decision-makers with clear messaging to accomplish your legislative goals and desired regulatory outcomes.
When unexpected challenges arise, we work quickly and effectively on your behalf. Our team brings deep experience with high-stakes political campaigns and controversial issues management to help you navigate difficult situations. In the meantime, we’ll help prepare you, as best one can, for the unforeseen.
Brand Development & Marketing
We build communications strategies that market your brand to those that matter most. We work with you to either establish or refine your brand identity and manage your reputation across numerous media platforms. Whether business, non-profit or government, your organization needs a strong brand to stand out.