Content by Carter (CBC) is a provider of strategic advice and content creation and execution for public and private organizations both large and small. CBC works directly with our clients' top leadership to clearly understand their strategic business goals, organizational objectives and desired outcomes, and then develops the messaging and content to provide a pathway to success. CBC works with clients to assess their existing assets, determine the most effective messaging and content distribution media, developing measurable plans of action. We then execute those plans.

OUR SERVICES

Content Development

We’re writers. If you need compelling content, we’ll create and deliver it. From press releases and blog entries to one-pagers and social media posts, we keep your end goal in mind while generating fresh, targeted content.


Media & Public Relations

Relevant messaging defines how you will be perceived by those you hope to reach. We’ll leverage our relationships within traditional and new media to share your story in the right way with the right people. We’ll also help you build new relationships important to achieving your strategic goals.


Corporate Communications

Business communications have a language of their own. Employees, customers, shareholders and community leaders form their first impressions by the way you describe yourself, your culture and your operations. Let us help ensure that impression is a positive one.


Speaking Opportunities & Awards

Often the best ways for prospects and stakeholders to learn about what you do is to communicate the message directly. Conference panels, speaking opportunities and industry awards provide tangible benefits to build your brand and showcase the accomplishments of your team. We’ll position you in front of new audiences to introduce your brand.

Public Affairs & Issue Advocacy

Issue advocacy is all about education and engagement. We drive public opinion by helping you to educate voters, customers, and constituents on what your issue means to them. We also help you to engage government stakeholders, legislators and decision-makers with clear messaging to accomplish your legislative goals and desired regulatory outcomes.


Crisis Management

When unexpected challenges arise, we work quickly and effectively on your behalf. Our team brings deep experience with high-stakes political campaigns and controversial issues management to help you navigate difficult situations. In the meantime, we’ll help prepare you, as best one can, for the unforeseen.


Brand Development & Marketing

We build communications strategies that market your brand to those that matter most. We work with you to either establish or refine your brand identity and manage your reputation across numerous media platforms. Whether business, non-profit or government, your organization needs a strong brand to stand out.

Our Team

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Cameron Carter
President & CEO
cam@contentbycarter.com | 317-258-4121

Cameron Carter is founder and CEO of Content by Carter. A trusted advisor to senior leadership in both the public and private sectors, Cam understands the importance of consistent, spot-on messaging that supports strategic business objectives. A lobbyist, he has 25+ years of experience in business, economic development, marketing and public affairs.

Cam formerly served in Washington, DC as communications director for both U.S. Senator Richard Lugar and Vice President Dan Quayle. He’s held senior management positions with Hudson Institute and the international advertising and public relations firm, Publicis, and is a veteran of several state and national political campaigns. He founded his own business consulting firm and served as president and CEO of TechPoint after having helped form the statewide technology initiative in 2002. He left TechPoint in 2006 after merging it with the Central Indiana Corporate Partnership (CICP). For nine years thereafter, Cam led economic development and federal lobbying efforts for the Indiana Chamber of Commerce. He is a 1989 honors graduate of the O’Neill School of Public and Environmental Affairs at Indiana University.

Larry Dickerson
Senior Advisor
ld@contentbycarter.com | 248-613-1984

Larry D. Dickerson serves as senior advisor for Content by Carter, leading the firm’s strategic business assessments. Larry (or “LD” as he is affectionately known) is a great listener, analyst and creative mind for those facing marketing or public relations challenges. He digs deeply to intimately understand a client’s vision and brand before suggesting tactics for the marketplace. LD often taps his vast national network developed from years of working in the political, for-profit and not-for-profit sectors to help clients make the right connections.

A graduate of General Motors Institute (now Kettering University), LD provides counsel to both public and private sector organizations utilizing an approach built around the brand promise of “Listen First”. He’s built a strong national reputation for his work in travel and tourism promotion through his firm, Destination Marketing Group. LD has managed and represented tourism-oriented business entities, including the state tourism agencies of New York, Michigan, Wisconsin, Mississippi, Arizona, Oklahoma and North Carolina. When not on assignment for clients, LD splits his time between New York City, Indianapolis, and wherever work projects take him across the country. Most importantly, LD is the proud father of two sons, Brandon and Jake.

Joel Weyrauch
Director of Content Development
joel@contentbycarter.com | 317-217-0298

Joel Weyrauch is the director of content development for Content by Carter and is responsible for generating creative content to assist with client needs. He’s also tasked with digital media strategy and media monitoring.

Most recently, Joel served as the director of strategic communications for Bar Communications, drafting content and implementing earned media strategies. He worked on statewide and regional media campaigns as well as issue campaigns on policies from mass transportation to LGBT rights. He has also developed curriculum for international conferences and assisted with executive speechwriting. Joel is an alumni member of the Indiana Democratic Party's Emerging Leaders Program and a cum laude graduate from Butler University with a bachelor’s degree in political science.

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Lauren Schregardus
Director of Stakeholder Engagement
lauren@contentbycarter.com | 317-416-7246

Lauren Schregardus is the director of stakeholder engagement at Content by Carter, where she oversees strategic communications campaigns and media relations for corporate and nonprofit clients. Lauren is the strategic lead on clients such as Walmart and Caregiver Homes of Indiana and prides herself in relationship building and story development.

Previously, Lauren served as director of communications for iStudio Salons. At iStudio, she managed the company’s direct marketing and communications to vendors, customers and external stakeholders, in addition to leading all public relations and social media outreach. During Lauren’s tenure, iStudio grew from three locations to seven locations with nearly 200 salon professionals. Her media relations experience also includes service as spokeswoman for Indiana Superintendent of Public Instruction Dr. Tony Bennett, the Indiana Department of Education and the Indiana Family and Social Services Agency. Lauren began her career as an account executive for Dittoe PR, an Indianapolis public relations firm, where she worked on earned media campaigns for national and international clients. She is also a monthly contributor to Indianapolis Mom’s Blog. Lauren graduated summa cum laude from Miami University with a degree in mass communications. She lives in Carmel, Indiana with her husband James and son Andrew.

Clients

A representative list of non-confidential clients, past and present

Acadia Healthcare

Capital Cities, LLC

Capitol Assets, LLC

Caregiver Homes of Indiana

The Herald Group

Howey Politics Indiana

Golars

Indiana Apartment Association

Institute for Quality Education

McDonald's

The Speak Easy

United States Small Business Owners Association

Walmart

WGU Indiana

World Trade Center Indianapolis

 

Testimonials

 
 
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“I have had several opportunities to use the services of Content By Carter and its founder, Cameron Carter, over the years. The fact that I have continued to use Cam and his team to help on new projects speaks more than any words of recommendation can say.”

Greg Zoeller, Chairman, World Trade Center Indianapolis and former Indiana Attorney General (2009-2017)

“Content by Carter’s understanding of Indiana communities both large and small, along with close relationships with reporters, producers, and editors have been invaluable to Walmart in reaching our customers in Indiana and Kentucky. Their team has enhanced Walmart’s brand through various media—in-depth interviews for Walmart executives, local coverage of new store technology, and collaborations with social media influencers. It is critical for Walmart that our local agencies bring such expertise to the table. Content by Carter has proven their value time and again, and I am proud of our continued partnership.”

Anne Hatfield, Director of Global Communications, Walmart ($WMT)

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“Caregiver Homes began operations in Indiana in 2013 and since then we have found a wonderful partner in the Content By Carter team. Healthcare is a very emotional and delicate environment and we seek to partner with professionals who understand our space, are well connected in the community, and have the expertise necessary to react in this ever-changing environment. Content By Carter brings a high level of professionalism and energy that makes it a pleasure to work with them. They are always there to respond to our high demands, provide recommendations, and point us in the right direction.”

Jennifer Trowbridge, State Director, Caregiver Homes of Indiana

“Content by Carter has provided valuable counsel and support to our leadership team at Golars Environmental Remediation Services in our communications to our clients throughout Indiana and in other states. Their professionalism enhances the quality and clarity of our communications in all areas of our business.”

Om Narla, Chairman and CEO, Golars  

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“Content by Carter provided us with an exceptional group of professionals with the ability to assess our situation, prepare a strategy with our team, and execute a game plan in a timely and efficient manner. We were very pleased with their approach and results. We would not hesitate to use them again.”

Bryan Kaegi, Senior Vice President of Government Relations, Acadia Healthcare ($ACHC)